Godrej Interio
Room Planner & Shelf Configurator
A multi-platform 3D workspace turning furniture browsing into furniture deciding across 500+ stores.
// Project Demo Videos
Video summaries
- Room Planner: Shows spatial planning, catalog-accurate furniture placement, 2D/3D layout changes, and AR walkthrough use for retail customers.
- Shelf Configurator: Shows modular shelf specification, live configuration changes, and a product workflow designed for B2B retail planning.
The context
Godrej Interio, India's most iconic furniture brand, operates a large retail network of 56+ exclusive showrooms and over 800 dealer outlets. Showrooms face a traditional space constraint: they cannot display every modular SKU in physical rooms, forcing them to rely on static paper catalogues. The sales process had been outdated and slow, relying on sales managers manually sketching configurations on paper after collecting room dimensions.
The challenge
The goal was twofold: enable customers to dynamically visualize modular layouts, and eliminate the friction of paper consultation. We needed to build a robust tool that showroom staff could use to layout a virtual replica of the customer's room, furnish it with true-to-scale catalogs, recolor it live, and project it in AR-while simultaneously allowing B2B buyers to customize and spec modular shelving systems with live pricing and material updates.
The XR Solution
Simulanis built a multi-platform XR system consisting of three interconnected layers:
- Godrej Room Planner: A 2D/3D workspace where store representatives draw exact floor plans, customize dimensions, place doors/windows, drag-and-drop from a catalog of 250+ virtual models, and generate 3D walkthroughs or AR projections. Completed designs instantly compile into a Bill of Quantities (BoQ) submitted to sales reps.
- Modular Shelf Configurator: A tablet-based spec editor designed for modular furniture customization. Store managers and customers can select inventory models, adjust spec dimensions (height, width, depth, partitions), swap materials, and see specs and prices update dynamically.
- Admin CMS Dashboard: A centralized control panel combining content management, user profile managers, and retail analytics, enabling merchandisers to instantly update product specs and models across the entire store network.
Application Interfaces
Technical Approach
The system was architected in Unity around a data-driven Addressables asset pipeline, ensuring that catalogue updates (3D models, textures, materials, and pricing parameters) sync seamlessly from the CMS without code redeployments. Snapping algorithms and layout calculations were optimized for in-store sales representatives to operate easily during live, mid-conversation consultations.